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Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited (HOAD) (formerly known as And Designs India Limited) is one of India’s leading fashion houses today. The company owns and operates three brands with extremely distinct identities. AND with its line of chic, contemporary western-wear for women, Global Desi – a young, free-spirited, vibrant line of boho-chic ensembles, and the luxury label, Anita Dongre which offers breathtaking, curated looks in bridal, occasion wear, pret, and menswear. This label also includes Pinkcity, handcrafted jadau jewellery and the recently launched luxury pret label Grassroot which is a tribute to the handcrafted traditions of India, and seeks to revive, sustain and empower heirloom traditions from across India and fashions them into contemporary tales.
Today, House of Anita Dongre has a widespread reach that extends not just across the country, but beyond the borders as well. Within India, the network includes well above 700 points of sale with more than 185 exclusive brand stores and over 596 multi-brand large format stores in 84 cities. Globally, the company marked its presence in Mauritius with the launch of its first international Global Desi store in 2013, followed by a flagship store housing all 3 brands in November 2014.
House of Anita Dongre is a fashion house with a portfolio comprising high street and luxury brands. Global Desi, and AND are successful, hugely aspirational brands born in india but with global appeal. ANITA DONGRE, the designer luxury label is a coveted brand with bespoke bridal, occasion wear and Pret forming the cornerstone of luxury. Our menswear is considered outstanding by discerning gentleman across the world. PINk City, our handcrafted jadau fine jewellery label is coveted by those with an eye and the recently launched Grassroot is for the patrons of arts and crafts in our country. The opportunity for every potential person wanting to join us can be career defining. If there is one thing we worship at the House of Anita Dongre, it is talent. It is honed, nurtured and valued. Ideas and opinions are shared freely. Those with dedication, commitment and passion are always rewarded. This is where career dreams turn into reality for those with a passion for fashion.