Despite cementing its position as the largest private sector dairy in India, Hatsun’s philosophy is quite simple: Show a genuine care for the consumers. This principle has propelled the company for over 4 decades, and we’d like to believe that the same force will power Hatsun to greater heights in the coming years.
You might even say that care for consumers is the chief ingredient in all our products.
Hatsun Agro Product Ltd. joins in flood relief efforts
Hatsun Agro Product Ltd., India’s largest private sector dairy, is joining hands with Mr. Mahadevan (founder of Hot Breads) in the relief efforts to help the flood affected people in Chennai. Hatsun Agro Product Ltd. has donated Rs.30 lakhs worth of relief material such as biscuits, bread, rusk, water, antiseptic liquid and mosquito repellent to the flood relief operations through Mr. Mahadevan.
Process of Procurement
Hatsun’s procures fresh milk directly from the farmers. To facilitate it in this process Hatsun has around 5,600 ‘Hatsun Milk Banks’ (HMBs) covering over 9,500 villages. Everyday 3.2 lakh plus farmers pour their milk at these HMBs. At the HMBs every farmer’s milk is tested for its quality. Based on the quality, per liter price of milk is determined with the help of a two way price chart. The two parameters tested for determining quality is Fat and SNF.